Eye World Optical
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Privacy Policy

Effective Date: July 29, 2025

At Eye World Optical, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including our in-store experience.

1. Information We Collect may collect the following personal information:

  • Name
  • Phone number
  • Email address
  • Insurance or prescription details (for HIPAA purposes)
  • Payment information (via Clover)
  • Analytics data (via Google Analytics)

2. How We Use Your InformationWe use your data to:

  • Book appointments and send confirmations
  • Provide optical services and personalized eyewear recommendations
  • Process payments through Clover
  • Improve our website performance and user experience (via Google Analytics)
  • Send promotional offers or reminders (via email and SMS)

3. HIPAA ComplianceWe comply with the Health Insurance Portability and Accountability Act (HIPAA). Any medical or prescription-related information you share with us is securely handled and only used to provide you with proper optical services.

4. Sharing Your InformationWe do not sell your personal information. We may share your data with trusted third-party providers only when necessary to operate our business (e.g., Clover and Google Analytics).

5. Children’s PrivacyOur website and services are not intended for children under 13. However, we do not knowingly collect personal data from children. If we learn that we have inadvertently gathered data from a child under 13 without parental consent, we will take steps to delete it immediately.

6. Cookies and Tracking TechnologiesWe use cookies and Google Analytics to track and analyze visitor activity. This helps us improve site performance and user experience. You may opt out of Google Analytics tracking here.

7. Your Rights and ChoicesYou may:

  • Request access to or deletion of your personal data
  • Opt out of promotional emails or texts at any time
  • Contact us regarding any privacy concerns

8. Data RetentionWe retain your information only as long as necessary to fulfill our services or comply with legal obligations.

9. Changes to This PolicyWe may update this Privacy Policy as needed. Any changes will be posted here with the updated effective date.

Contact Us
If you have any questions about this Privacy Policy, please contact us at: info@eyeworldopticalny.com

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